Enhanced Ecommerce Tracking with Google Tag Manager

Intro

You should always consult with all the stakeholders in the project. Because it doesn’t make sense for a developer to write code without understanding what the code is needed for. Similarly, it doesn’t make sense for the person operating Google Tag Manager to utilize the dataLayer structures without understanding the limitations of the back-end or front-end systems.

Differences and Similarities

There are mainly 3 major differences between that and Enhanced Ecommerce:

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References

https://www.simoahava.com/analytics/enhanced-ecommerce-guide-for-google-tag-manager/

https://www.simoahava.com/analytics/enhanced-ecommerce-tips-and-learnings/

https://www.analyticsmania.com/post/common-enhanced-ecommerce-mistakes/